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DITA luxury eyewear – not just a pretty face

DITA frames and sunglasses have become associated with celebrity like […]

By Published On: 20 February 20191.5 min read

DITA frames and sunglasses have become associated with celebrity like no other eyewear brand. But DITA is not just strikingly good to look at – they’re likely to be the highest quality eyewear you’ve ever owned.

No shrinking violets please

There’s no doubt about it – DITA frames are not for the person who wants to blend into the background. Since 1995, the DITA brand has been redefining eyewear. From their bold character styles to their new takes on classic styles, you won’t find anything else quite like a DITA.

They make a statement. Perhaps that’s why they’re the go-to brand of both sunglasses and optical frames for so many celebrities, from J-Lo to the Kardashians, Rihanna, Jamie Foxx, Gwen Stefani, Diesel, Brad Pitt, Penelope Cruz, Justin Bieber and Halle Berry.

Is Dita just another fashion brand?

While many high-end fashion brands carry a line of sunglasses and optical frames, these are likely to all be produced in the same factory, with the brand stamp as the only difference between them.

Unlike a fashion brand that pumps out mass-produced frames and sunnies, DITA is an eyewear brand producing a unique product made in Japan from highest quality materials (titanium, 18k gold, white gold and Japanese acetates) and beautifully hand-finished. Even the nose-pads are made from titanium for superior comfort and lightness.

It takes a whole team of designers several months to produce each DITA frame – a fact that will not be lost on anyone who holds a pair in their hands. DITA is, after all, the brand that other luxury brands measure themselves against.

The Eye Practice is one of Sydney’s largest stockists of DITA eyewear – both sunglasses and optical frames.  Call (02) 9290 1899 to make an appointment with one of our frame stylists today or pop in anytime to see our range for yourself.



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